The Western Balkans and AI: Driving Business Innovation and Regional Cooperation
The Western Balkans 6 Chamber Investment Forum, in collaboration with the Chamber of Commerce and Industry of Serbia and the Kosovo Chamber of Commerce, and with the support of the European Commission, successfully organized a high-profile regional IT workshop in Vienna. The focus of this event was the integration of artificial intelligence (AI) in business, offering an invaluable platform for industry leaders, experts, and entrepreneurs to exchange knowledge, explore best practices, and discuss the transformative potential of AI in enhancing efficiency, reducing costs, and driving productivity.
Bringing together key players from the IT sector, the workshop fostered dynamic discussions on AI-driven economic growth, sector-specific innovations, and practical applications for small and medium-sized enterprises (SMEs) seeking to enhance their competitiveness through advanced technologies. Participants explored the latest developments in AI, its impact across various industries, and strategies for seamless adoption.
David Piegazki, Special Advisor to the President of the Chamber of Commerce and Industry of Serbia, emphasized the significance of such gatherings in fostering regional economic cooperation. Recalling the Berlin Business Forum held a year and a half ago, he noted how AI has rapidly evolved from a promising technology to an essential component of modern business strategies.
On behalf of the Kosovo Chamber of Commerce, Besart Krasniqi, WB6 CIF National Coordinator, underscored the necessity of making these workshops a regular initiative. Given AI’s increasing influence across industries, he highlighted the importance of continuous knowledge-sharing and collaboration to ensure businesses in the Western Balkans remain competitive in the global market.
The workshop was hosted at weXelerate, Austria’s largest innovation hub, providing an inspiring setting for discussions on AI adoption, adaptation to industrial needs, and the empowerment of SMEs through digital transformation. WB6 CIF member chamber representatives actively participated in debates on overcoming technological challenges and seizing new business opportunities through AI-driven solutions.
With 30 engaged participants and over 50 B2B meetings, the event once again reaffirmed the importance of cross-border dialogue, collaboration, and strategic partnerships in overcoming barriers and strengthening regional economic ties. The success of this workshop highlights the growing need for businesses in the Western Balkans to embrace AI, ensuring they remain at the forefront of innovation and sustainable economic development.
