Contest for WB6 CIF Collective Trademark Name and Design
WB6 CIF is a regional association of national chambers of commerce and industry from Western Balkans, which is set up with the aim to increase involvement of business communities in the initiatives seeking to promote economic development of the Western Balkans, with particular focus on the activities supporting promotion of regional economic integration and cooperation and the integration of the Western Balkan region into the European Union.
WB6 CIF is organizing a contest for the best name and design of collective trademark that will be used for promotion of products/services from Western Balkan economies (Albania, Bosnia and Herzegovina, Serbia, Kosovo*, Montenegro, North Macedonia). This collective trademark will be patented in the EU and all 6 Western Balkan economies.
The contest outlines the requirements for developing a brand ensuring it meets the required standards of professionalism and cultural sensitivity.
The primary objectives of this contest are:
– Distinctiveness: To create a unique and memorable brand name and visual identity that stands out in the international arena.
– Representation: To reflect the collective nature of the brand and the unity among Western Balkan economies and the EU, emphasizing collaboration and shared goals.
– Professionalism: To ensure the brand adheres to high professional and cultural standards suitable for an international audience, maintaining a tone of seriousness and respectability.
– Versatility: To design a brand that is versatile and adaptable across various media and formats, ensuring consistency in application.
– Inclusivity: To develop a brand that is inclusive and accessible to all stakeholders, including people with disabilities.
The contest scope includes:
– Name Development: Propose a potential brand name that meets the criteria outlined in the design and naming guidelines. Provide a rationale for that name, explaining how it aligns with the brand’s objectives and values.
– Visual Identity Creation: Design a comprehensive visual identity, including logos, color schemes, typography, and other graphic elements. Ensure the design is versatile, professional, and culturally sensitive.
– Brand Guidelines: Develop detailed guidelines for the application of the brand across various media and materials. These guidelines should cover logo usage, color palettes, typography, imagery, and tone of voice.
The contest is open to young individuals up to the age of 35 who are either nationals of or reside in one of the Western Balkan economies (Albania, Bosnia and Herzegovina, Serbia, Kosovo, Montenegro, North Macedonia). There are no specific requirements regarding education level, professional portfolio, or references, making it accessible to a broad range of participants.
A proposal for the contest consists of the following:
- a) aforementioned deliverables,
- b) free-format biography of the contestant,
- c) ID card, passport or similar document showing the birth date and nationality/place of residence of the contestant.
Proposals shall be sent to marija.askovic@wb6cif.eu and in “Subject” line the contestants should state CONTEST and their name.
The award for the best solution is 2,500 EUR. This is a gross amount that will be paid by WB6 CIF to the winner of the contest upon receiving finalized deliverables in electronic form.
The deadline for submission of proposals is August 12, 2024, at 23:30 h.
NOTE: A candidate can provide several brand names to be chosen from, but in that case complete documentation must be provided for each brand name proposed.
If submitting multiple proposals, each must be sent separately.
Detailed Information and Guidelines
